Media and Health Information: Sources, Trust and Usage Patterns

Abstract

Access to reliable health information is essential for informed decision-making and improved public health outcomes. With the proliferation of media platforms, individuals obtain health-related knowledge from a variety of sources, including traditional media, digital platforms, and government initiatives. This study explores how people use media to access health information, analyzing the credibility of different sources and the factors influencing information-seeking behavior. It examines the role of television, newspapers, social media, and online health portals in disseminating medical knowledge and promoting awareness of government health schemes. Additionally, the study highlights the challenges posed by misinformation and disparities in digital literacy, which impact individuals’ ability to assess and apply health information effectively. Findings suggest that while digital platforms have significantly improved access to health knowledge, a gap remains in ensuring accuracy and public trust in media-based health communication. Strengthening media literacy initiatives and promoting credible health sources can enhance public awareness and contribute to better healthcare decisions.

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