It is with great pleasure that we present the second issue of JYANAVI for the year 2026, a scholarly platform committed to fostering interdisciplinary dialogue and amplifying diverse voices in the fields of media, communication, culture, and society. This issue brings together a rich variety of research contributions that reflect both contemporary concerns and enduring questions across disciplines.

The present volume reflects the plurality of perspectives that define modern scholarship, ranging from socio-political analyses to cultural studies, legal debates, and emerging technological influences. The opening article on the inclusion and empowerment of LGBTQIA+ communities foregrounds the urgent need for equitable social structures, while the discussion on pre-launch injunctions critically engages with the evolving intersection of intellectual property rights and public health in India.

Several contributions in this issue engage deeply with culture and tradition, such as the thematic analysis of Bhojpuri folk songs and the detailed study of Venkatagiri handloom weaving. These works not only preserve cultural memory but also interrogate the socio-economic conditions shaping these traditions. Similarly, the re-reading of Bharatanatyam through Amartya Sen’s capability lens offers a nuanced understanding of art, agency, and historical transformation.

The issue also highlights the transformative role of media and technology. Articles exploring gender representation in Malayalam cinema, the psychological impact of media, and the role of media in shaping socio-economic narratives underscore the power of communication in influencing thought and society. Notably, the study on students’ perceptions of AI technologies reflects the growing significance of digital tools in educational communication.

Themes of well-being, empowerment, and human development resonate across multiple papers, including discussions on women’s digital empowerment, physical wellness in films, and communication strategies for children with multiple disabilities. These contributions collectively emphasize the role of knowledge systems in enhancing quality of life and promoting inclusive development.

This issue also brings attention to critical theoretical and applied domains, from food forensics and consumer protection to reflections on the relevance of theory itself. Such diversity reaffirms JYANAVI’s commitment to bridging theory and practice while encouraging critical inquiry.

As editors, we are deeply encouraged by the geographical and institutional diversity of contributors, representing universities and research institutions across India. Their work reflects rigorous scholarship, methodological depth, and a commitment to addressing real-world challenges.

We extend our sincere gratitude to all authors, reviewers, and the editorial team whose dedication has made this issue possible. We also acknowledge the continued support of Sri Padmavati Mahila Visvavidyalayam in nurturing platforms for academic excellence and interdisciplinary research.

We hope this issue of JYANAVI stimulates meaningful discussions, inspires future research, and contributes to the evolving landscape of knowledge production.

Foreword

With this January – March 2026 issue, JYANAVI completes one meaningful year of scholarly journey and confidently steps into its second year of publication. The past year has been a period of careful nurturing of ideas, disciplines, and dialogues, and we are grateful to our contributors, reviewers, and readers who have believed in the journal’s vision of fostering rigorous, inclusive, and interdisciplinary scholarship in the humanities and social sciences.

The present issue reflects the intellectual maturity that JYANAVI has steadily cultivated. The contributions assembled here span media studies, education, technology, literature, gender studies, cultural analysis, environmental sustainability, law, and public health, demonstrating the journal’s commitment to plural perspectives and contemporary relevance.

Several articles critically engage with media, representation, and culture, such as analyses of Indian tea and coffee advertising, lesbian visibility in OTT Hindi content, parasocial relationships in podcast listening, and resistance and women’s agency in Shyam Benegal’s cinema. These studies collectively foreground the evolving dynamics of identity, visibility, and narrative power in Indian and global media landscapes.

Equally significant are the works that examine education and pedagogy in transition, from B.Ed. internship experiences and technology-enhanced distance education to student perceptions of AI in educational communication. In a time when artificial intelligence and digital platforms are reshaping learning environments, these studies offer grounded insights that bridge theory, practice, and policy.

The issue also features interdisciplinary and methodologically innovative research, including a Google Trends analysis of post-COVID consumer interest in immunity-boosting herbal beverages, an AHP-based study on carbon footprint reduction in media institutes, and a comprehensive survey on health and disinformation. Such contributions reaffirm the role of media research as a vital tool for understanding societal challenges and enabling informed decision-making.

Literary and cultural scholarship finds strong representation through explorations of Easterine Kire’s fiction, transcultural cinematic adaptation, and a critical book review on modernist Persian influences surrounding the Iranian Revolution. The inclusion of media analysis as a tool for Indological research further underscores JYANAVI’s openness to innovative theoretical frameworks rooted in Indian and global knowledge traditions.

As JYANAVI enters its second year, we reaffirm our commitment to academic integrity, critical inquiry, and interdisciplinary dialogue. We aspire to strengthen the journal’s scholarly reach, encourage emerging researchers alongside established scholars, and contribute meaningfully to debates that matter in academia and society alike.

We thank all our authors for entrusting us with their work, our reviewers for their thoughtful and rigorous evaluations, and our readers for their continued engagement. We look forward to your support as JYANAVI continues its journey as a vibrant platform for ideas, inquiry, and intellectual exchange.

Prof. Neelima B. N.

Editor

It is with great pride that I present this issue of our journal, which brings together a diverse range of scholarly contributions drawn from different regions of our country. The breadth of perspectives represented here reflects the vitality of academic inquiry in contemporary India and demonstrates how researchers, educators, and practitioners engage critically with the social, cultural, technological, and political issues that shape our times.

The articles in this volume are from multiple disciplines and intellectual traditions. The opening paper foregrounds the lived experiences of the transgender community in India, highlighting persistent struggles for justice and inclusion. This is followed by incisive discussions on the political implications of memes, the integration of artificial intelligence and robotic devices into everyday domestic life, and the growing influence of social media algorithms in constructing echo chambers. Such studies point to the urgent need to interrogate the intersections of technology, communication, and society.

Equally compelling are the contributions that engage with culture, history, and law. From comparative explorations of courtesan traditions across cultures to analyses of censorship in Indian theatre before and after Independence, these works underline the dynamic interplay between artistic expression and sociopolitical forces. The admissibility of psychological autopsies, examined through a legal lens, further underscores the interface between law, justice, and human complexity.

The issue also foregrounds the role of education and empowerment in building a more inclusive society. Papers on media literacy among children, the digital transformation of classrooms, and the educational empowerment of Dalit women in Kerala highlight how knowledge systems can serve as tools of liberation. In addition, studies on caregivers’ help-seeking behaviour, nationalism in contemporary Hindi cinema, and the search for self and identity enrich this volume with perspectives on individual and collective resilience.

I express my deep appreciation to all contributors for their valuable work, and to the reviewers and editorial team for their dedication in shaping this issue. It is my sincere hope that the articles herein will provide both scholars and readers with fresh insights, critical frameworks, and meaningful engagements with the contemporary world.

Prof Neelima BN
Editor

It is with great pleasure that I present the July 2025 issue of Jyanavi, which brings together a wide range of articles from different fields of study. I am especially delighted to present this issue as it is the first issue we are publishing after being assigned an ISSN number.

The topics covered in this volume reflect the diversity of today’s world, where technology, culture, society, and the arts all come together in meaningful ways. Some articles explore how digital technology is changing our lives — whether it is through the use of online payments, the rise of artificial intelligence, or the role of digital tools in protecting rights. These studies help us understand how people from different backgrounds are using technology, and what challenges and opportunities this brings.

Other articles turn our attention to social and cultural issues that continue to shape our world. From the emotional impact of trauma and the struggles of invisible workers, to the effects of caste discrimination, these works offer powerful insights into everyday life in India. They make us think more deeply about justice, equality, and human dignity.

This issue also celebrates India’s rich artistic traditions. Thoughtful studies on classical dance forms such as Kuchipudi and Yakshagana show how art can connect history, performance, and storytelling. These contributions remind us of the beauty and depth of our cultural heritage. The inclusion of a literary article in Telugu and a book review adds further richness to this volume, giving space to voices from regional literature and critical reading.

Overall, this issue presents thoughtful and engaging research across a wide range of subjects. I extend my sincere thanks to all the authors and reviewers for their valuable contributions. I especially thank Prof. Mrinal Chatterjee, Director of the Indian Institute of Mass Communication, Dhenkanal, Odisha, for graciously contributing a book review to this issue. I hope readers find the articles both insightful and meaningful. May this edition inspire further learning, reflection, and meaningful dialogue.

Warm regards,

NEELIMA BN, Editor

JYANAVI: Journal of the School of Social Sciences, Humanities, and Management

Sri Padmavati Mahila Visvavidyalayam, Tirupati, Andhra Pradesh

April 2025

(Published under PMUSHA)

It is with great enthusiasm and scholarly pride that we present the second issue of JYANAVI, for the year 2025. This edition showcases a diverse mix of research contributions across literature, gender studies, education, social sciences, and media studies, reflecting the dynamic academic engagement of scholars in these fields.

This issue opens with an insightful literary analysis of Himalay Dalit Hai, a poetry collection by Mohan Mukt, exploring the nuanced themes embedded in the poet’s expression. Following this, a study on the financial empowerment of rural women through Self-Help Groups (SHGs) sheds light on economic inclusivity and the transformation of rural livelihoods. Addressing pertinent social issues, this issue features research on workplace gender discrimination and barriers to women's career advancement, offering perspectives on policy and societal reforms.

Education and pedagogy remain central to our discourse, with an evaluation of critical thinking skills in arithmetic learning among children with hearing impairments and an analysis of PM-USHA’s impact on higher education institutions in India. In the realm of linguistics and literary scholarship, a critical examination of Gurajada Appa Rao’s Minute of Dissent highlights his contributions as a scholar and linguist.

Health and physical well-being are also examined in this issue, with studies on the effects of yogic interventions and aerobic dance in managing obesity, as well as the impact of plyometric training on the bio-motor abilities of women cricket players. Meanwhile, the evolving role of media is explored through research on health information sources, social media addiction among Tamil Nadu’s youth, and the influence of OTT web series on students, using network analysis.

Additionally, this issue takes an artistic turn with a study on Tarangam in Kuchipudi, celebrating its fusion of devotion, rhythm, and the iconic brass plate dancing technique. Lastly, a compelling book review of Nexus: A Brief History of Information Networks from the Stone Age to AI provides a thought-provoking reflection on the evolution of communication and connectivity.

We hope that the scholarship presented in this issue of JYANAVI will inspire further discourse, critical inquiry, and academic collaboration. We extend our sincere gratitude to all contributors, reviewers, and the editorial team for their dedication in shaping this issue. As we continue to foster a platform for scholarly engagement, we invite readers to delve into these diverse explorations and contribute to the ever-expanding landscape of knowledge.

Warm regards,

NEELIMA BN, Editor

JYANAVI: Journal of the School of Social Sciences, Humanities, and Management

Sri Padmavati Mahila Visvavidyalayam, Tirupati, Andhra Pradesh

April 2025

(Published under PMUSHA)

It is with great pleasure that I present to you the inaugural issue of JYANAVI, the journal of School of Social Sciences, Humanities and Management, Sri Padmavati Mahila Visvavidyalayam, Tirupati. This journal published under Pradhan Mantri Uchchatar Shiksha Abhiyan (PMUSHA), is a platform dedicated to advancing scholarship in Social Sciences and Humanities. As we navigate an era marked by rapid change and profound challenges, the importance of these disciplines in fostering critical thought, cultural understanding, and societal progress has never been more apparent.

This edition of JYANAVI brings together a diverse array of articles that reflect the breadth and depth of inquiry in the field of Social Sciences and Humanities. From examining historical narratives that shape contemporary identities to exploring the social implications of emerging technologies, the contributions in this issue offer fresh perspectives and thought-provoking analyses. Each article underscores the power of interdisciplinary dialogue in addressing complex questions and enriching our collective knowledge.

The articles featured here are the result of rigorous peer review and the dedication of scholars committed to excellence in research. I extend my deepest gratitude to our authors for their insightful contributions and to our reviewers for their invaluable feedback, which ensures the quality and integrity of our publication. I also wish to acknowledge the tireless efforts of our editorial team, whose commitment to this journal has been instrumental in bringing this issue to fruition.

As you engage with the work presented in these pages, I encourage you to reflect on the ways in which Social Sciences and Humanities illuminate the human experience and contribute to addressing the pressing issues of our time. It is my hope that this issue will inspire further dialogue, research, and collaboration among scholars, practitioners, and readers from all walks of life.

Thank you for your continued support of JYANAVI. We look forward to your feedback and to sharing more groundbreaking work in future issues.

Warm regards,

NEELIMA BN, Editor