Digital Payment Adoption: An Analysis of Usage Patterns Across Demographic Segments

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Ms. G. Aparna Devi
Dr.P. Neeraja

Abstract


This study investigates the adoption and usage patterns of digital payments across various demographic segments in Hamirpur, Himachal Pradesh. Data were collected through a structured survey administered during an internship program, covering 100 respondents across urban and rural areas. The findings highlight significant differences in adoption rates based on age, gender, and residential location, providing insights into digital financial inclusion. Tables and graphs illustrate adoption disparities and preferred payment methods. The study concludes with recommendations for increasing digital payment penetration among underrepresented groups.


References

  1. Arunachalam, D., et al. (2020). Disparities in digital payment adoption in rural and urban India. Indian Journal of Technology Adoption, 11(1), 45–67.

  2. Ghosh, A. (2021). Empowering women through digital payments in rural India. Journal of Development Studies, 20(2), 55–65.

  3. Hossain, M., et al. (2020). Financial literacy and digital payment adoption. International Review of Economics and Finance, 14(4), 45–57.

  4. Reserve Bank of India Annual Report (2022). Digital payment trends and economic implications. Retrieved from RBI.


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